Business
20,457 Business Free Papers: 17,111 - 17,120
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Summary of Strategic Marketing - Part 1
Strategic Marketing Lecture part 1 Recources: assets and capapilities (customer-based assets, supply chain assets, internal marketing support assets, alliance-based marketing assets) (Advertising, promotion and selling; pricing and tendering; product and service management; distribution and logistics) Adaptive Marketing Capabilities: Focus Outside-In, Anticipate and respond Dynamic Marketing Capabilities: Focus Inside-Out, Create new
Rating:Essay Length: 353 Words / 2 PagesSubmitted: November 13, 2015 -
Summary of the Article the Innovation Catalysts
SUMMARY OF THE ARTICLE “THE INNOVATION CATALYSTS” Hortigüela Martín, Alberto In 2004 Intuit, which is a software development company, adopted the Net Promoter Score, this concept is based on the likelihood that a customer recommend a product or service to a colleague or friend. From 2004 to 2007 Intuit’s NPS
Rating:Essay Length: 591 Words / 3 PagesSubmitted: January 8, 2018 -
Summary of ‘deciphering the Liquidity and Credit Crunch 2007-2008'
The financial crisis in 2007 and 2008 specifically experienced two severe circumstances. On the one hand, the banks wrote down several hundred billion dollars bad loan caused by mortgage delinquencies, driven by the bursting housing bubble. On the other hand, the stock market of major banks fell dramatically. Both circumstances
Rating:Essay Length: 1,762 Words / 8 PagesSubmitted: February 24, 2012 -
Summary Organizational Theory
Lecture 4 Organizations Planning: The organizations-environmental relationships: * Contingency theory (complexity and rate of change) * Resource dependence theory * Institutional theory * Population ecology theory * Behavioural theory of firm Organization learning, change, and identity Resource dependency theory (Pfeffer & Salancik, 1978) - “The external control of Organization –
Rating:Essay Length: 896 Words / 4 PagesSubmitted: November 21, 2016 -
Summary Personalization and Segmentation
This is the difference between personalization and segmentation — and why it matters In this article from Business Insider, Sailthru explains that personalization is sometimes seen as a business strategy, as a tactic, and even as a simple popular word in marketing. However, many marketers confuse this term with segmentation.
Rating:Essay Length: 308 Words / 2 PagesSubmitted: December 10, 2017 -
Summary to Just-In-Time in Practice at Toyota ( Steven J. Spear )
The paper ‘Just-in-Time in practice at Toyota: Rules-in-Use for building self-diagnostic, adaptive work-systems’ by Steven Spear is a detailed analysis and review of the ‘Just-in-Time’ process implementation at Toyota factories worldwide. The paper draws on observation from Toyota’s manufacturing units and sees them as applicable to general management practices where
Rating:Essay Length: 615 Words / 3 PagesSubmitted: April 13, 2012 -
Summer Analyst
Contents I. Executive Summary (Ben) 3 II. Business Analysis (Elie) 3 III. NPV Calculation(Ben) 3 IV. Sensitivity Analysis (Jing) 3 V. Conclusion (Jing) 3 VI. Reference 3 I. Executive Summary (Ben) II. Business Analysis (Elie) Talk about how the ocean career's business is conducted. The future prospect of
Rating:Essay Length: 630 Words / 3 PagesSubmitted: April 13, 2011 -
Sun Microsystems
Business Negotiations Adina Goerres 2015843014 Sun Microsystems faced an apparently impossible marketing problem a year after its launch. Competitor Apollo, the leading workstation manufacturer, is on the verge of signing a contract with Computervision that would effectively lock Sun out of the crucial industrial market. 1. Does Vinod Khosla have
Rating:Essay Length: 759 Words / 4 PagesSubmitted: November 30, 2015 -
Sun Microsystems
Accountability to be established for the mistakes in HS Holdings case (Short term issue requiring immediate attention) Team Cohesion and bridging of differences (For long run sustainability of the team) James would probably take accountability himself as it becomes really difficult to pinpoint the mistake on a single person in
Rating:Essay Length: 290 Words / 2 PagesSubmitted: January 14, 2016 -
Sun Mountain Fire Case Study
1. What features are there in the wildland fires decision making context? What type decision context and decision problems is it? What are the decision objectives and criteria in such sort of context? What decision tools can be used? 1) From my point of view, the major feature in the
Rating:Essay Length: 748 Words / 3 PagesSubmitted: March 30, 2012