Article Critique Task

ARTICLE CRITIQUE TASK

NAME

INSTITUTION AFFILIATION

Introduction

In our topic of study, we focus on the public relations within a small business environment by enhancing the creation of identity and development of reputation. The article was written by Nell C.Huang-Horowitz and published by the Communications Department of the California State Polytechnic University in Pomana, USA in 2015. It was an experimental study that was conducted on the field of nanotechnology with the purpose of evaluating how the small firms are capable of creating their identity together with the building of their reputation.

The Critique

According to the author of the article, he claims that it is critical for one to have adequate knowledge about the small business as this category will represent over 99% of the workforce in the U.S (C.Huang-Horowitz, 2015). I tend to conquer with the author when he claims that those young public relation professional who venture into the market start by working in this small firms. I can say that an individual may work hard during their university program and after graduation, he/she may get employed in big organizations or companies just because of their excellent academic performance.

Due to the current trends in the small firms, there is a need to conduct an in-depth examination in his field to understand how public relations can be practiced to enhance reputation and identity. It is agreed that public relations are integral to both the small and large business, but it is being considered to be very biased to the big organizations. The small businesses have been neglected to the point that they are incapable of initiating and incorporating the public relations to their daily activities. Although there is an effort to treat both the small and big business the same, some scholars have developed claims that the small are not capable of adopting the practices of the large companies and yet they argue that these small firms are responsible for creating most jobs. I also tend to differ with the author when he explains that the small organizations focus on informal and in-person communication. This is not true as most small firms focus on mass media to enhance the building of reputation and the creation of identity.