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Cisco Should Continue to Acquire Businesses as Part of Its Overall Growth Strategy

Autor:   •  February 2, 2014  •  Case Study  •  702 Words (3 Pages)  •  1,336 Views

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1)

Claim: Cisco should continue to acquire businesses as part of its overall growth strategy.

Decide which statements, if true, would strengthen the claim. Select "strengthen" (S) if the statement would make the claim stronger. Select "not strengthen" (NS) for statements that are irrelevant to the argument and statements that would weaken the argument. (5 points)

Internet traffic does not depend on the market strength of Internet service providers. Strengthen

Cisco's competitors are expanding into newer markets. Strengthen

Overall Internet traffic will continue to increase in the future. Strengthen

Demand for Cisco's network products will continue to increase in the future. Strengthen

Cisco plans to diversify its services beyond networking hardware. Strengthen

Score: 2 Partially Correct

Answers: Internet traffic does not depend on the market strength of Internet service providers. - Not Strengthen, Cisco's competitors are expanding into newer markets. - Strengthen, Overall Internet traffic will continue to increase in the future. - Not Strengthen, Demand for Cisco's network products will continue to increase in the future. - Not Strengthen and Cisco plans to diversify its services beyond networking hardware. - Strengthen

2)

Claim: Nike's success is mostly based on its meeting a consistent demand among consumers for image-identifying sports gear.

Decide which statements, if true, would strengthen the claim. Select "strengthen" (S) if the statement would make the claim stronger. Select "not strengthen" (NS) for statements that are irrelevant to the argument and statements that would weaken the argument. (5 points)

Compared to the general public, sports fans have a lower level of brand awareness about Cisco. Strengthen

In response to fan surveys, Cisco has continued to develop more sports entertainment-related services. Strengthen

Consumers are increasingly aware of the general line of Cisco's products and services. Strengthen

Consumer

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