Furniture Store

Furniture store "Your home"

DETAILS OF THE BUSINESS

Initially the business will be registered as a individual entrepreneur. The rationale for the choice of this form of business is that the end-users of services are private individuals.

PERSONAL DETAILS

I used to work in a furniture store, where I was head of the department of customer service.

PERSONNEL

14 employees: Director, 5 wood carvers, carpenters 5, 2 designers, 1 specialist color.

 PRODUCT/SERVICE

It is expected that the company will produce receiving orders and the subsequent production of exclusive furniture, as well as to the restoration of old furniture. Orders are accepted at our office, there is also a point of receiving orders in large shopping centers.

MARKET

Features:

• We strive to produce products according to the individual order;
• Customers who want to see the house is not an ordinary standard furnishings and exclusive, made-to-order, will become permanent;
• We are prepared from old furniture to make something new, like the customer wants, without increasing the price;
• Every weekend we organize seminars for fans of cutting wood;
• We have the same system of discounts: a birthday, a couple, as well as a discount if to invite a friend.

SWOT analysis

Strengths :

Growing company;

Professional and well-trained staff;

The convenient location of production;

Highly competitive products.

Weaknesses:

Small customer base;

Lesser-known enterprises.

Opportunities:

Сompetitive and high quality products will attract the bulk of customers;

The absence of strong competitors in the market segment occupied;

The possibility of restructuring the organizational structure of the enterprise.

Threats :

Rising costs for purchased materials;

The strong tax pressure on the company;