Making World Awesome

HR Strategy: ASAL’s 3Ts

Five years ago, if you visited different ASAL facilities, you would have seen HR administered in different ways. Each ASAL plant had its own HR department, and these departments operated, for the most part, independently. To say ASAL’s HR function lacked cohesion would probably be an understatement, according to some members of ASAL’s HR staff.

The first “T” in Asal’s “3Ts,” or technology, is what they focused on for the first part of this reorganization. This emphasis on technology has helped HR to develop and retain TALENT, which is the second “T.” The last part focuses on the transformation—or the third “T”—within ASAL. For the first time, the HR department has a consistent platform and set of goals with which to work. And many HR professionals within ASAL are seeing the effects of making their jobs more strategic and globally focused.

Technology

ASAL’s use of technology to completely revamp its HR processes has become a model that other organizations of small to medium sizes should follow. ASAL has focused its efforts on creating an effective and totally accessible corporate activities offline at their plant offices. The company placed most of its HR-related activities offline and last year transformed its four-year-old intranet site into an HR History.

The offline portal is helping us to achieve our goals of developing a informative workforce, of improving our ability to communicate and collaborate with one another.

The employee service centre does this by cutting out HR as the middleman and allowing employees to directly modify their HR-related information. It really is freeing up our time to do more substantive work and really get involved with the planning and strategic aspects of our business.

Talent

The automobile industry in India is one of the largest in the world and one of the fastest growing industries globally. India manufactures over 11 million vehicles (including 2 wheelers and 4 wheelers) and exports about 1.5 million every year. India is ranked as world’s second largest manufacturer of motorcycles. The passenger car and commercial vehicle’s manufacturing industry is the seventh largest in the world. According to the Society of Indian Automobile Manufacturers, annual car sales are projected to increase up to 5 million vehicles by 2015 and more than 9 million by 2020.