Master Crutch Product Report

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BACHELOR OF MARKETING (FINANCIAL SERVICES) WITH HONOURS

SEMESTER 2, SESSION ACADEMICS 2016/2017

PRODUCT DEVELOPMENT

(MCD2013)

KMC

GROUP MEMBER:

1. ABSTRACT  AND DOMAIN

We create and introduce this product named Master Crutch because of the problem encountered by injured people either for a temporary injured or fix injured. Those injured people are find difficulties in running their life either in their personal live or their live in public. For example, difficulties in taking a bath, taking wudu’, perform a prayer, waiting for public transport and so on.  As we know people now a days are become more independent rather than depend in other people to help them. Because of the problem happen, we create a crutch that enable them to use not only for helping them to stand or walk but we put some innovation that also can help them sit by using the same crutch. This product is comes from combination of the existence crutch in market with the concept of chair. Our product have the own value that give many benefits to our target market. It is because, this product are very useful because it have two function in one product which is can be used to stand or walk and also can be used to sit. Other than that, it is very strong because we use the same material as an original crutch which is the mix of alloy and steel. Besides, this product are very stable because we create the base of the chair wide and we put a lock to avoid the movement of the chair. It is also light because the   characteristic of the material itself is light because of that those people can use this product in any situation and any place. Furthermore, the ‘master crutch’ is flexible because we can adjust the height of the crutch followed the height of people and the holder of the crutch also can be adjusted and become as a real chair.

1. INTRODUCTION

In this semester, students were required to join i-Reka competition which is the competition is intended to provide an opportunity for students to showcase the skills that have been learned over a period of learning and assess student skills in making a new product that can contribute to ummah.

Moreover, its implementation has little experience of how to address issues such as collecting information, analysing data, making observations of the achievements of the project, draw conclusions and to provide ideas. The special project is perfect because it gives a lot of exposures in a transparent manner in create a new method. The planning of the project consists of a process of revelation about the work to be done, the members of the group responsible for the work, the time taken and an estimated budget for the project.