Product Innovation Report of “just Add Water”
Autor: Yinong Gao • May 4, 2016 • Business Plan • 2,421 Words (10 Pages) • 1,083 Views
Date of submission: 26 March 2016
Word account: 1807
Internal Memorandum
Memorandum
To: Cement Australia’s CEO
From: Product Development Manager for the B2C strategic business unit
Date: 23 March 2016
Subject: Product Innovation Report of “Just Add Water”
I've noticed that the product “Just Add Water” has several potentials in current Australian DIY market. It requires all the staffs in Cement Australia to understand the opportunities and explore ways to reach them. I propose a product innovation report to assist the goal of adding value to the current product portfolio by finding the usage occasion needs, and this report should be recognized by all staffs as an official means of developing the product.
Please read this report immediately. We appreciate your assistance in giving any feedbacks on this report. If you have any questions, please don't hesitate to call me.
Thank you for your prompt attention to this report.
Executive Summary
As a leading company in Australian B2C (business to consumer) market, Cement Australia is the leading supplier of packaged cement-based products for the choice of many large DIY (do-it-yourself) retailers in Australia. To add value to the portfolio of a new product platform “Just Add Water”, the company is interested in exploring the marketing opportunities by discovering the usage occasion needs. This report aims to provide an assistant for the future expansion of the B2C area in the Australian DIY market based on the product development management of the B2C strategic business unit. The central analysis indicates that the DIY market trend in Australia is faced with opportunities and challenges. There are three potentials for Cement Australia to further explore the current market – being easy to use, involving in the Internet world, and having a large customer base. Three recommendations are illustrated for Cement Australia to reach the opportunities. First is to ensure the DIY procedures of “Just Add Water” being easier than other competitors. Second is to create suitable social online platforms for “Just Add Water” to gain a bigger popularity among its potential customers. Third is to design effective activities in partner stores to show consumers about how to use “Just Add Water”.
Table of Contents
Internal Memorandum 2
Executive
...