Pizza War Come to Campus

Question 1:

Does BSB, INC., enjoy any competitive advantages or core competencies?

BSB, INC. Has one major competition advantages that is the company has been in the school for a year. This means prior to the announcement of new food court, BSB is the only pizza service that is closest to the school. BSB does not have a greater choice than other private companies because not everyone has a car, nor have a refrigerators or microwave in their rooms. So based on time or distance, BSB has a greater advantage over all other private companies

Question 2:

Initially, how did Renee Kershaw choose to use her pizza operations to compete with off-campus eateries? What were her competitive priorities?

At the beginning, Renee decides to start delivery services that would cover the entire campus along with expanding grill menu with pizzas. So her competitive priorities were to create more variety menus and to perform speedy deliveries.

Question 3:

What impact will the new food court have on Kershaw’s pizza operations? What competitive priorities might she choose to focus on now?

Once the new food court is in the school, it means that Krishaw is instantly facing three more competitors. Three different companies would mean triple in size on different variety in menu items. So in order to fight off the competitors, Kershaw’s priorities should be focusing on how not to lose her customers and to build a steady customer base.

Question 4:

If she were to change the competitive priorities for the pizza operation, what are the gaps between the priorities and capabilities of her processes? How might that affect her operating processes and capacity decisions?

If she were to change