Psychology - Motivation and Emotion

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1. Executive Summary
2. Introduction
3. Discussion section

1. Kawal (Chapter 8 and Chapter 16)
2. Heer (Chapter 9 and Chapter 13)
3. Mayur (Chapter 11 and Chapter 15)
4. Karen (Chapter 10 and Chapter 14)

Psychology (Motivation and Emotion)

The rapid development of the internet has affected all aspects of human life, people pay more and more attention to internet advertising. Research shows that how many people pay such time on online shopping. The media has become more and more popular in business marketing strategy according to the rapid growth of the usage of the public network (Ramirez-Correa, Rondan-Cataluña, &Arenas-Gaitán, 2015).The enterprise’s web site transmits a message to current and potential consumers about image, value and vision of the company, it is the main channel to interactive with consumers (Alden, Kelley, Youn, & Chen, 2016).

What is marking? The simple definition is to exchange value between seller and buyer. Therefore, the message exposed on the website are perceived and cognized as the company’s position in the society by consumers.

Information about internet advertising firstly effects on consumer’s sense, through the analysis to understand the product or service. With stimulating, the consumer will find the gap to emerge the need, motivation, and behaviour taken place, the new need emerged again.

Along with the cognitive process, consumers will have corresponding emotions and also this emotion, in turn, affect the consumer’s cognition on advertising (Rodgers & Thorson, 2013). Comments from newspapers: H & M is sending the message is, all women are not good enough, now the women themselves compared to computer generated image. No one can meet the standards of computer generation, which obviously makes women an unhappy mood.

Emotions and incentives are the most common elements in internet advertising. Some research shows that both of these effects on the spread of online advertising effect (Quester, Pettigrew, and Hawkins, 2015).  Emotions are divided into two levels of positive emotions, negative emotions or non-emotional elements. The introduction of emotion can enhance the effect of incentives, non-verse.

As emotion can produce a positive and negative mood. And needs and motivation are very important for consumers to make a decision whether or not buy. In terms of psychology, motivation is generally considered to be related to the originator, direction, strength, and maintenance of the behaviour. When motivation is a verb, it is called motivation.