Case Study for Apple

2.2 Case study

Apple's past CEO, Steve Job is a leader with strong leadership skill and empower employees to work together. He believes that employees are the major creators of organization's value. Thus, he always encourages the employees to voice their ideas, and put them into practice. He always considers the ideas and opinion from the employees while making decision for the company.

Employee involvement is a source of decision knowledge of Apple. Apple has consulted with the team in decision making. Apple has brings the employee who told about the problem together to build a team to produce ideas and recommendations. The employees of apple involve in the idea generation, development and decision making process. There are various types of meeting involved by the employees in Apple company for better solution and decision making. They have paired design meetings, which is two meetings per week. One in which to brainstorm, require the member think freely. The second meeting is production meeting. This meeting involved the designer and engineers of Apple. In this meeting, the designers and engineers need to nail everything down, to work out how the idea they have suggested actually work. This process continues throughout the development of any application and software, though of course the balance shift as the application progresses. Since designer and engineer is closer to the production activities and thus make appropriate decision. Apple can obtain accurate information and useful idea from them. Apple has take the best idea from the in paired design meetings and present it to the leadership who might just decide the ideas and designed to be used (Walters, 2008).

Besides, apple also consult with the individuals in the decision making process for example, Apple's Top 100 meeting. It is Apple's ultra secretive managerial tool. Everything about this meeting is masked in secrecy, starting