Introduction About Vietnam

Introduction

• Capital : Hanoi
• Largest City : Ho Chi Minh City
• Language : Vietnamese
• Ethnic Groups : 86.2% Vietnamese. Population of Indians was 2000 as of 2011 and they were mostly settles in Saigon. Prior to the Vietnam war there was a vibrant Indian community settled in Vietnam primarily consisting of Tamils and specifically the Chettiars
• Government. : Marxist-Leninist one party socialistic republic

• President : Tran Dai Quang
• Prime Minister : Nguyen Xuan Phuc

• Population : 9.27 Crores

• Density : 276.03/km-square

• Currency : dong
• GDP : $215.829 billion(47th in World)

• Per Capita : $2305(129th in World)

Compelling Message: - A better quality washing provided by HUL using a high quality detergent(RIN) with the time taken being just 1-1.5 hours

Fixed Cost:- Washing Machine (Purchase + Installation) = Rs 75000(@Rs 15000/- per machine for 5 washing machines for 500 students)
Variable Cost:- Maintenance = Rs 1250 per month(@Rs 250/- per machine for 5 washing machines)
Electricity Cost = Rs 13410/- per month; Water Cost = Rs 1000/- per month;
Detergent Cost = Rs 5000/- per month
Total Variable Cost  =  Rs 30660/- per month; Total Cost  = 75000+30660 = Rs 105,660/-

The model can be replicated across the country targeting the students of higher educational institutes

We plan to create awareness among the women of India, especially rural India, regarding menstrual hygiene. Considering the cost of a sanitary napkin(assuming that it would be a competitive price) we do not expect every women in the rural area to use our product. Therefore, for the purpose of selling we have kept women of Tier 1, Tier 2 and Tier 3 cities as our target customers. And we have broadly classified them into three different segments:-