Jack Dorsey Case

Introduction

Whenb Jack Dorsey and his co-workers created twitter in 2006, only a few people were optimistic about this weird online text message service, even within their 20-some-employee startup company, Odeo. Six years later, the evolved version of twitter has become one of the leading social media platforms in the world: Twitter. According to the data from Semiocast, Twitter reached half a billion registered accounts globally in June 2012 and is increasing that number by one million accounts every day.

While Twitter was creating its legend, a tech giant across the Pacific carefully observed this new, growing social media star and created its counterpart in China. The tech giant was Sina Inc., one of the top four online media companies in China. The Twitter counterpart’s name was Sina Weibo (now named Weibo). Started as the Chinese version of Twitter in 2009, Weibo now thrives on the Chinese semi-open internet, where some websites are selectively blocked, like Facebook and Twitter. As a regional social media platform, Weibo recently attracted global attention because of its massive user base and large number of active users. According to a report from Xinjing News, in 2012, technology professionals in China believed that the number of registered accounts on Weibo had passed 300 million only three years after the launch of the platform, while it took Twitter six years to reach the same number.

History

Twitter

In 2006, the management of a startup company named Odeo Corp. had to stop and think about the company’s possibly bleak future. After a few days of discussion, the managers asked the employees to divide into small groups to brainstorm and work on their best ideas for salvaging their beleaguered company. In one of the groups, a young Web designer named Jack Dorsey “had an idea for a completely different product that revolved around "status"--what people were doing at a given time.” (“The Real History Of Twitter”).

“One day in February 2006, Noah Glass, Odeo’s co-founder, Dorsey, and a German contract developer Florian Weber presented Jack's idea to the rest of the company. It was a system where you could send a text to one number, and it would be broadcasted out to all of your friends, and Glass named it, Twttr.”(“The Real History Of Twitter”)As mentioned earlier, Twttr was later renamed as Twitter. It was originally created as a text message service. Years later, however, web usage on Twitter became dominant. There are still a few legacies from the “SMS era.” One of them is the 140-character limit. There was a legitimate reason for it, “because 160 characters were the SMS carrier limit and the founders wanted to leave room for a username.” (BusinessInsider.com)

Weibo

Unlike Twitter, which started from an original