Adventure Tourism Marketing: San Diego, Ca

SAN DIEGO, CALIFORNIA

San Diego is the second largest city in California and the eighth largest city in the United States and is located on the Coast of the Pacific Ocean and adjacent to the border of Mexico. San Diego offers beautiful weather, a great location surrounded by beaches and several attractions that persuade numerous tourists to the city. Some of the activities that makes this an exciting adventure tourism destination include theme parks, water sport activities, tours, parks, dining, nightlife and thrill seeking activities.

Tourism is a key component for vibrant regional economies. The San Diego regional economy benefits from the positive awareness of San Diego as a premiere travel destination. Their community depends upon more visitor spending and tourism sector job growth. According to the San Diego Tourism Authority Annual Report, 2015 was a great year of great success with record breaking visitation and spending. The citywide sales team had its highest room night production in the past decade. The marketing team generated unprecedented global exposure for San Diego. And through the National Geographic initiative, they delivered a new story for San Diegans to celebrate and global audiences to embrace.

34.3 MILLION VISITORS

2ND LARGEST TRADED ECONOMY

WHO VISITS?

Based off of the lodging revenue generated for the City of San Diego Tourism Marketing District, July 2014 - June 2015, San Diego achieved 16.33% market share of hotel room nights sold in the Western Region competitive set; delivered 355.479 new definite hotel meeting group room nights; booked 1,000,907 citywide group room nights; produced nearly $1 billion paid advertising impressions; generated $34.7 million in unpaid media exposure through public relations, promotions and cooperative advertising; delivered 9.1 million visitor inquiries; and lastly, produced 3.2 million in private source revenue.

WHAT IS THE IMPACT?

$9.9BILLION $16.4BILLION VISITOR SPENDING REGIONAL IMPACT

San Diego advertises as a city consistently and targets heavier on families. San Diego does many marketing campaigns such as “Happy Happens in San Diego” Campaign and “Good Vibes” Campaign. These marketing campaigns promote the city as an Adventure Tourism destination. The campaigns emphasize the joy the city brings and the attractions that families can experience together. In an update of its longstanding "happiness is calling" ad campaign, beaches, bays and pools are prominently featured, but in a new twist designed to appeal to a younger crowd, downtown nightlife, hip restaurants and urban scenes are also spotlighted. San Diego has a variety of advertisement materials: the link below is a commercial expanding