Britvic Company Case

In March 1910, William E. Boeing bought Heath's shipyard in Seattle, Washington, on the Duwamish River, which later became his first airplane factory.[5] Boeing was incorporated in Seattle by William Boeing, on July 15, 1916, as "Pacific Aero Products Co.". Boeing, who studied at Yale University, worked initially in the timber industry, where he became wealthy and acquired knowledge about wooden structures. This knowledge would prove invaluable in his subsequent design and assembly of airplanes. The company stayed in Seattle to take advantage of the local supply of Spruce wood.[6]

William Boeing founded his company a few months after the June 15 maiden flight of one of the two "B&W" seaplanes built with the assistance of George Conrad Westervelt, a U.S. Navy engineer. Boeing and Westervelt decided to build the B&W seaplane after having flown in a Curtiss aircraft. Boeing bought a Glenn Martin "Flying Birdcage" seaplane (so called because of all the guywires holding it together) and was taught to fly by Glenn Martin himself. Boeing soon crashed the Birdcage and when Martin informed Boeing that replacement parts would not become available for months, Boeing realized he could build his own plane in that amount of time. He and his friend Cdr. G.C. Westervelt agreed to build a better airplane and soon produced the B&W Seapalane.[7] This first Boeing airplane was assembled in a lakeside hangar located on the northeast shore of Seattle's Lake Union. Many of Boeing's early planes were seaplanes.

On May 9, 1917, the company became the "Boeing Airplane Company". In late 1917, the US entered World War I and Boeing knew that the US Navy needed seaplanes for training. So Boeing shipped two new Model Cs to Pensacola, Florida where the planes were flown for the Navy. The Navy liked the Model C so much that they ordered fifty more.[8] The Boeing Company moved its operations to a larger