Buisness to Buisness Marketing

2nd of Aug, 2015

From the Desk of Raj Kumar

Term Paper B 2 B 2012., VJIM.

Dear Students,

It has been my endeavour to challenge students on their two aspects, thinking and behaviour.

• There is no substitute to thinking and no better thing than to do the “right thing at the right place at the right time”, (planned behaviour)

I want you to do a project on B 2 B on the following lines::

1. Groups of 5 are made in the class, every student need to stick around the group and no cross-overs would be entertained.
2. Every group is assigned with a specific topic, which needs to be adhered to.
3. Every group shall study the subject / topic given to them through, out-sourced info ( not a live one ). The company / sector should be picked up from http://www.tatab2b.com/ 
4. Each group need to study the given topic in the sense of B 2 B, through a living company analysis, meaning the company chosen should be studied thoroughly and each one should be a case study by itself.
5. The group shall submit the findings / suggestions in two formats of Word and Ppt,. former not exceeding 10 pages and latter not exceeding 10 slides. To have uniformity, while submitting the details, the following  needs to be strictly followed,

• The word doc should be saved in 97-2003 doc file, typed using Arial Bold (15 Pt) for heading, Arial Bold (12 Pt) for sub-heads and Arial (12 Pt) for body text with 1.5 line spacing.
• Similarly Ppt should be saved in 97-2003 ppt file.

1. Every mail shall have the following Sub ( IN CAPS ).”” TERM PAPER –B2B-GROUP NO””
2. The files both word and ppt shall have be saved with name ”” TERM PAPER –B2B-GROUP NO….””
3. The last date for submission of project through mail is 27th of Aug, 2015.
4. The details should be sent to, raj.vjim@gmail.com , the mails should be sent by the co-ordinators marked in red as per the group list attached. Ensure to mark copies to all the group members.
5. Every mail received shall be acknowledged.
6. Delayed submission and not submitting in the desired format is subjected to loss of marks.
7. Presentations by every individual of the group be done, while doing presentations faculty shall have freedom to ask any student from the group to deliberate any slide of faculty’s choice,

Warmest Regards,