Classic Airlines Marketing Problem

In today’s economy organizations must maximize growth and profitably margins when focusing on strategic marketing plans. Based in the United States Classic Airlines has a major presence in the airline industry. Currently facing organizational marketing issues that are external and internal the airline has yet to satisfy the demands of their stakeholders and target markets. Current issues have left the company with poor sales and reduced profits. In efforts to regain, attract and build sales profits the airline will have to make some major changes in their marketing strategies. By developing a marketing plan the airline will be able to establish key components of an effective plan that will allow them to better understand the target’s needs wants and demands (Keller & Kolter, 2006, para. 22) . By understanding these basic components the airline can better establish products that will generate a profit, while satisfying the desires of their consumer. By fitting the needs, wants and demands of the consumer the marketing department will have better positioned themselves to understand future desires for potential products (Keller & Kolter, 2006, para. 48)

By addressing the challenges and establishing long-term objectives marketers can better forecast market potential and future demands. Their strategy will need to consist of three basic components such as a Marketing analysis, Marketing objectives and Strategies and Implementation and controls. With these components in place the airlines marketing department can identify service needs that will help organize organizational goals. Conducting a SWOT analysis will help Classic Airlines evaluate the company's overall strengths, weaknesses, opportunities, and threats in the company’s external and internal marketing environment (Keller & Kolter, 2006, para. 32). To find new opportunities to reconnect with their customers Classic Airlines must offer better incentives for flying and