Air Indigo Airlines - India (2015) - Marketing Project

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IndiGo is an Indian airline based in Gurgaon, India that was set up in 2006 by US based Non-Resident Indians, Rahul Bhatia and Rakesh Gangwal of InterGlobe Enterprises. It currently has the highest market share of about 35.8% in India and has a very rapidly rising growth trajectory. It operates more than 633 daily flights connecting to over 37 destinations including 5 international destinations such as Kathmandu, Dubai, Muscat, Bangkok and Singapore. It is a Low-cost airline with its primary operating hub at Indira Gandhi International Airport, New Delhi. Its IATA code is 6E, ICAO code is IGO and Callsign is IFLY. Its primary strategy is to provide services to young India through its young fleet which has an average fleet age of just 3.8 years.

Air Indigo's objectives, goals and competitive intelligence tactics are all in accordance with its long-term strategic plan and focus areas along with the aspects of superior quality services and

products for low cost and to be environmentally committed towards the nation and its aviation industry.

It presently has a fleet size of 97 energy efficient aircrafts, all of which are Airbus A320s. Last year, the airlines catered to more than 21.4 million passengers in the domestic sector. It has three domestic hubs, one each in North, West and East: i.e. Delhi, Mumbai and Kolkata. Its major focus cities apart from them are Bengaluru, Hyderabad and Chennai. Indigo airline is supposedly the only profit-making airlines currently in India with ₹ 143.2 billion in revenues last year. Indigo and white colours are used to paint its livery. The aircraft's tail is painted in sky blue/indigo with the company's name written at the top amidst of sky blue stripes in the middle, on a white background. Its brand slogan is Go IndiGo!

Mission, Objectives and Strategic Focus

Indigo airlines aims to become the pioneer in low cost airlines industry of India, offering the best service and ensuring highest standards of quality at low cost to the customer. Indigo airlines also want to be the forerunner in customer satisfaction in terms of service and products offered by it. 100% customer satisfaction and high quality service are the only two primary objectives.

Indigo Plans to acquire 225 new aircrafts by 2025 and also plans to serve 100 cities in India, China and South by 2025. Financially the company wants to build credibility in the eyes of its stakeholders along with the investors by ensuring highest return on investments of theirs and also wants to adopt effective costing of services for ensuring profitability. It also wants to increase its market share in the domestic market by 25%.