Uber Marketing Project

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Project Name: Uber Marketing Project

ESLSCA Business School Class 49K

Student: Ahmed Saeed Atteya

Professor: Dr.Ahmed Shalaby

About Uber?

Uber is evolving the way the world moves. By seamlessly connecting transportation riders to drivers through smartphone apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. From Uber founding in 2009 to our launches in hundreds of cities today, Uber's rapidly expanding global presence continues to bring people and their cities closer.

1. Customer Value Proposition

Uber’s definition of customer:

Individuals requesting or ordering an on-demand service, where a service provider refers to individuals or entities that can provide the requested service e.g. car/taxi service.

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1. Customer Value Proposition – Passenger and Driver:

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1. Customer Value Proposition - Uber redefines transportation by tapping new business models:

This age-old pyramid diagram above is the basis for many business models. Companies typically choose only one or two of the following qualities: Cheap, Fast, or Quality. To apply this model to the Collaborative Economy, let’s analyze how Uber’s products are fitting into the value propositions across various segments of the triangle. Uber continues to roll out new products, to take on new business opportunities and to combat opposition.

1. Customer Value Proposition – Network Orchestrator:

Uber’s did not invent smartphone maps, GPS tracking systems, smartphone payment lodgment, or even rating and feedback programs. What they actually did is putting all these technologies together in a well-designed package that customers desired & to satisfy the customer needs. Founders did so under the cloud computing system; an interface where many programs can operate together to serve a function.

• Google Maps Application
• Smartphone Application
• GPS Application
• Fare & Time Estimation Application
• Payment & Commissioning Application

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1. Customer Value Proposition – A cheaper ride compared to Taxis:

Uber’s structure is simpler, thus generating lower costs which allows them to propose a lower price