Consumer Buying Behaviour Towards Ready-To-Eat Products
Autor: ankit09999 • August 28, 2016 • Presentation or Speech • 378 Words (2 Pages) • 964 Views
Consumer Buying Behaviour towards Ready-To-Eat Products
- Reasons for consumers to buy ready to eat products
Some obvious factors that influence consumers to purchase ready to eat food products include the following:-
- Convenience
- Change of Taste
- Healthy options available
- Saves Time
- Value For Money
- Multiple options and category(veg/non-veg)
- Varieties available
- Cheaply available
- Easy to prepare
- People are lazy to cook
The uncommon reasons for consumers to purchase ready to eat food products are as :-
- Portability
- Long Shelf Life
- Ease of Consumption
- Acts as a good late night option
- Easy availability and accessibility
- No cooking skills required
- Consistency in taste and aroma of food
2. Stages in the Purchase Decision Process
A purchase decision process is the process a customer undergoes when purchasing a product.
The stages are:
- Problem/Need recognition
- Information search
- Evaluation of alternatives
- Purchase decision
- Post-purchase behaviour
However, it is not necessary that customers get through every stage, nor is it necessary that they proceed in any particular order.
Problem/need-recognition
Problem/Need-recognition is the first and most important step in the buying decision. Here, the consumer identifies the need to buy a product. E.g. –Convenience, Portability, Long shelf life may be the reasons to buy a ready to eat food product.
Information Search
In this stage, the consumer searches for information regarding the product t buy from different sources. E.g. For ready to eat food, important sources include friends/family, word of mouth and print/electronic media.
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