Exotic Cuisines

Introduction

With exotic fusion cuisines of eastern and western flavors and a great variety of innovative delicacies, Hong Kong had always being called ‘Gourmet Paradise’. However, owing to rapid urban development, many traditional restaurants have been demolished one after another. Even some of them can survive, how can they do against in the competitive food & beverage market and retain the specific Hong Kong culture? And there is one of the best survivor-Tsui Wah Restaurant.

Tsui Wah Restaurant began in 1967, which was an ‘Cha Chan Teng’ turning into a recently popular restaurant chain. They put their focus on providing top-notch quality material, service and dinning environment. In order to build a recognized brand in the hearts of every food-loving Hong Konger, they will regularly join some social event such as contribution in Tourism and Travel board by sharing the role of marketing Hong Kong’s culture and image. A vision “Quick, Attractive and Quality spirit”, which regards as the perseverance of Tsui Wah Restaurant, that ensure the customers feel assured and take care of the well-being of society’s health . In this year, the direction of Tsui Wah Restaurant is obvious, which expand their market to Mainland China through being a listed company .

Marketing Function

Foreseeing the future trend and seizing the opportunities are the ways Tsui Wah Restaurant always do. Being self-revolution, there is no doubt it had written a new page for the cha chaan tengs.

Regarding a catchphrase ‘The Quality Restaurant’, Tsui Wah Restaurant put the product quality in the first priority, since always namely their marketing positioning. However, no restaurants can completely fulfill every needs of each customer due to their ever changing living style. Therefore, Tsui Wah Restaurant fully understands that innovative items can often catch the eyes of Hong Kong people. Not only does it retain the unique products of Cha Chaan Teng, but also add on other special fusion cuisines, such as Japanese and Malaysian food. It used the product differentiation to attract people attention and product diversification to develop new customers market. Tsui Wah Restaurant believes itself to be a premium cha chaan teng brand, and it earns that reputation by delivering quality and experience that surpass the expectations of the customers.

No matter who are the blue-collar workers or the teenagers, even now expand ed to tourist market, they are also the target market of Tsui Wah Restaurant. Visibly, the price is higher than the average price, you cannot use $10 to buy a wanton noodles in this upgraded cha chaan teng anymore. Because its name already acknowledged in Hong Kong, people know the brand for its history, quality food, being innovative and trendy, the higher price it can be asked. In order to make customers perceive