Flipkart - E-Commerce Industry in India

OPERATIONS MANAGEMENT

Group Project on FLIPKART

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E-Commerce Industry in India

The concept of e-commerce is accepted very rapidly by the Indian consumer. The biggest drivers for online shopping is shortage of time, availability of a variety of products at a very competitive prices and retailers facing challenge in accommodating variety of stock for the consumers, thus prompting them to resort to e-retailers. A quick overview of India's Internet penetration shows a user base of approximately 462 million rounding nearly to 35% of the population. The spread, and subsequent adoption of e-commerce, thus, only seems logical.

As there is competitive environment in this sector, online retailers try to provide various services such as flexible payment methods, warranties for electronic goods and free home delivery with very competitive prices. Flipkart, Amazon, Snapdeal and many other have come up in the market and are able to sustain the local retailers because of the wide variety that they offer in the online stores. The biggest challenge of the online stores is managing their supply at distinct location and making it available to the consumer within the committed period. All this requires a strong supply chain management system in place.

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Our paper is going to be centered on the Supply Chain Management of Flipkart who is proven a leader in e-retail market in short interval of time. We are focusing on all the aspects of Supply Chain of the company, i.e.

• Structure of the Supply Chain,
• Procurement,
• Inventory Management,
• Warehouse Management,
• Packaging and
• Logistics.

FLIPKART

Introduction

Flipkart, India's largest e-commerce company, was once a small website that sold books.
This idea originated when Sachin and Binny Bansal, both working in Amazon, decided to quit their jobs and open an e-commerce company. They launched Flipkart in 2007. This company, though registered in Singapore, has its headquarters in Bangalore. The first product they sold was the book “Leaving Microsoft To Change The World” to a customer from Hyderabad.