E-Commerce Strategies for Distribution of Automotive Lubricants in India

E-Commerce (or E-Retail) strategies for distribution of Automotive Lubricants in India

Authors: Prashant Verma, Dr. Sunil Barthwal

Purpose: This Study will focuses on the need of strategies which are pivotal in driving the lubricants segment to online platform. This study will also help to determine the critical factor which will support the online automotive lubricant industry. E-retailing market in India is booming since last decade and it is imperative for marketers to evaluate the consumer buying behaviour keeping e-retailing strategies in the background.

Methodology: Questionnaire tool was designed to identify the crucial variables for marketing of automotive lubricants in India. The questionnaire was administered to people who were considered to be potential buyers/users of automotive lubricants. Stratified sampling or quota sampling will be done for data collection. Statistical analysis would be done to analyse the results.  

Need and Significance: E-commerce is growing tremendously so does the consumer needs and their buying behaviour. There is a huge prospects in E-commerce, since the physical market of lubricants is nearly stagnant. So in order to create a new medium for strategical distribution of lubes. There is a need to create an alternate channel for distribution of lubricants.

Findings: Probable strategical results determined from this study might directly affect the e-retailing of lubes in India. It will also help e-retailers in How to position the product in order to get maximum out of it.

Originality: This study is original in various aspects.

Practicality: This study will find the critical issues in strategical implementation and will suggest effective measures to reduce those issues.

Scope: We will be conducting this study in tier II cities by looking at the transaction volume and easily implementation of it. Since Companies are inclining towards a more customer-oriented approach where they are likely to focus on creating brand awareness through print and visual media.