E-Commerce Distribution Setup

I

CHAPTER I

INTRODUCTION        1

Significant of Study         5

Objective of Study         8

CHAPTER II

2.0 Literature Review        10

CHAPTER III …………………………RESEARCH METHODOLOGY AND DESIGN

3.0 Research Methodology        26

3.1 Research Design        27

3.2 Population        27

3.3 Sampling Technique ………………………………………………………………….27

3.4 Sampling Size ………………………………………………………………………….27

3.5 Sampling Risk…………………………………………………………………………..28

3.6 Research Tools …………………………………………………………………….......28

Fig (3.6.1) …………………………………………………………………………………..28

3.7 Data Collection …………………………………………………………………………29

3.8 Research Tools & Analysis……………………………………………………………..29

3.9 Reliability Analysis …………………………………………………………………….29

3.10 Factor Analysis…………………………………………………………………………30

3.12 AHP………..…………………………………………………………………………..30

3.13 ANOVA………….…………………………………………………………………….30

3.14 Theoretical Framework (Proposed Model)…………………………………………….32

3.15 Hypothesis……………………………………………………………………………..32

CHAPTER IV ………………………………………….Data Analysis Tools & Techniques

Factor Analysis (Table 4.1)        35

Analytical Hierarchy Process        38

Relative Weights for factors adoption of e-commerce in UAE (Fig 4.2) ………………..41

Global Weights for factors adoption of e-commerce in UAE (Fig 4.3) ………………….44

Graphical Representation of AHP (Fig 4.4) …………………………………………….45

Critical Factor Implementation ………………………………………………………….47

Supporting Factor Implementation ……………………………………………………...48

Correlation Analysis……………………………………………………………………..48

Correlation Analysis (Fig 4.5)…………………………………………...………………50

ANOV……………………………………………………………………………………52

T-Test Analysis………..…………………………………………………………………54

Reliability Test (Customer Knowledge).......................………………………………..56

Reliability Test (Consumer Risk Perception).......................…………………………....57

Reliability Test (Customer Trust).......................…………………………………….....58

Reliability Test (Website Design).......................………………………………………59

Reliability Test (EC Adoption).......................…………………………………………60

CHAPTER V …………Findings, Discussion, Managrial Implementation & Conclusion

5.1 Findings        61

5.2 Conclusion & Recommendation         62

5.3 Limitationations & Future Research        65