Outline a Strategy for the on-Line and Real-Time Implementation of E-Commerce in Grain Marketing Board

GRAIN MARKETING BOARD

(GMB)

E-COMMERCE

STRATEGY

TABLE OF CONTENTS

PURPOSE 3

INTRODUCTION 3

KEY E-COMMERCE OBJECTIVES. 3

CURRENT STATUS OF E-COMMERCE 4

CRITICAL SUCCESS FACTORS 5

BENEFITS AND LIMITATIONS OF E-COMMERCE 5

The Benefits of EC 5

The Limitations of EC 7

IMPLEMENTATION STRATEGY 8

Developing Strategy 8

Assessing Readiness 10

Leadership 10

Governance 11

Competencies 12

Technology 13

Designing the Project 14

Managing the Project 14

Developing an Outsourcing Strategy 16

Selecting an Internet Service Provider 17

Selecting E-Commerce Service Providers 18

Designing Website Security 19

Integrating the Solution 20

Measuring Effectiveness 21

PURPOSE

The purpose of this E-Commerce strategy plan is to outline a strategy for the on-line and real-time implementation of e-commerce in Grain Marketing Board (GMB) to support marketing of the organizations products, business planning, decision making, service delivery, customer services and all other business activities. SAP ERP and the GMB Website are expected to enhance business performance by facilitating the timely collection, processing, storage, dissemination and utilization of relevant business information.

INTRODUCTION

The Grain Marketing Board’s computerization project is based on the adoption and implementation of the SAP ERP to manage all facets of its business activities necessary for the attainment of organizational goals and objectives.

KEY E-COMMERCE OBJECTIVES.

 Improve on service delivery to internal and external customers.

 Provide instant information to prospects and customers by making it possible to view product descriptions, FAQ's, price information and applications information directly from my site

 Offer an interactive platform that sells the organizations’