Food and Identity - Canada’s Wonderland Strategy

As more and more of destination websites are being posted on internet, many of these attractions websites have to find innovative ways to differtiate itself from its competitions and more importantly reaching as many target audience as possible. One way of reaching tourists is to achieve high ranking through a search engine. Hence, many destination websites use search engine optimization and social media optimization to reach out to their customers. Theme park destination websites such as Canada’s Wonderland and Sixflags both utilize these techniques as their e-marketing strategy. Their strategy often includes making use of keywords, social media optimization and inbound/out bound links to convert its target audience into their customers. This report will compare both websites strategy and suggest recommendations for improvement.

Canada’s Wonderland Strategy

The strategy Canada’s wonderland is to present relevant information about their theme park to their visitors. When a visitor visits Canada’s wonderland home page, they are presented with full-size graphics which is related to its latest roaster ride and followed by an advertisement for their year 2013 season pass. The visitor is also presented with links such as What’s New, things to do, places to stay, plan a visit, online fun, group sales and hours and directions which are targeted to visitors either in same demographic region and to other visitors who are planning to visit Wonderland in other countries. The website contains detail information referring to their park’s attractions which are targeted to different visitors such as family rides, thrill rides, rides for kids and the water park. For visitors that are from other countries, Wonderland’s website includes outbound links to different hotel sites so that visitors can plan their stay ahead of times. The website also features “print and go” for visitors to purchase the ticket and print at home so that they can avoid line ups. This is also part of wonderlands strategy to increase their conversion rate and make it easier for customers to purchase their tickets. One the bottom of wonderlands website, there are outbound links to facebook and twitter as part of their social media e-market strategy.

Six flags strategy

The six flags website strategy is very similar to wonderlands strategy because the website also offers large graphics to illustrate their new rides and attractions. However, six flags website is different in term of how the links are being directed. When a visitor is doing a search on six flags amusement park, many visitors are directed to six flags international landing page. The landing page allows the visitor to select different amusement parks that are located across the States and Canada. Then the visitor is being redirected to a homepage which they choose to visit. Six flags also offers contest on their websites as