Impact of Colours in Branding

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Impact        of

On        Branding

Introduction[pic 2][pic 3]

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• To study the impact of colors on brands- whether or not colour help create stronger brand[pic 6][pic 7]

• The significance of colour association with brands and whether or not it plays role in brand recognition

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Sampling Plan

• Type: Convenience Sampling
• Size: 100 Samples[pic 10]
• Extent: Nation Wide
• Time: February ‘10
• Age Group: 18-29 years (70 Male, 30 Female)

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Research Instrument

• Questionnaire[pic 14]

Analytical Tools

• Bar Graphs
• Pie Charts
• Chi-Square Test

Analysis and Findings[pic 15][pic 16]

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Colour Association with specific sectors

Telecom Sector[pic 55][pic 56][pic 57]