Impact of Colours in Branding
Autor: ruchiij • March 20, 2019 • Dissertation • 875 Words (4 Pages) • 610 Views
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Impact of
On Branding
Introduction[pic 2][pic 3]
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- To study the impact of colors on brands- whether or not colour help create stronger brand[pic 6][pic 7]
- The significance of colour association with brands and whether or not it plays role in brand recognition
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Sampling Plan
- Type: Convenience Sampling
- Size: 100 Samples[pic 10]
- Extent: Nation Wide
- Time: February ‘10
- Age Group: 18-29 years (70 Male, 30 Female)
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Research Instrument
- Questionnaire[pic 14]
Analytical Tools
- Bar Graphs
- Pie Charts
- Chi-Square Test
Analysis and Findings[pic 15][pic 16]
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Colour Association with specific sectors
Telecom Sector[pic 55][pic 56][pic 57]
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