Men's Grooming Habits Analysis in Emerging Markets - an Opportunity for Beauty Industry in Men Beauty Products
Autor: vermasumeet • August 21, 2016 • Research Paper • 4,361 Words (18 Pages) • 1,019 Views
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EPGP 08
Project Report on
MEN'S GROOMING HABITS ANALYSIS IN EMERGING MARKETS - AN OPPORTUNITY FOR BEAUTY INDUSTRY IN MEN BEAUTY PRODUCTS
Under the Mentorship of Professor Joshy Joseph
Submitted By
Roll No. | Name |
EPGP-08-004 | Amit Kumar Singh |
EPGP-08-005 | Amritanshu Gunjan Sinha |
EPGP-08-017 | Bebi Negi |
EPGP-08-099 | Shailesh Kumar Tiwari |
EPGP-08-086 | Roshan Sahebrao Patil |
EPGP-08-093 | Santosh Kumar Singh |
EPGP-08-116 | Sumeet Verma |
EPGP-08-121 | Tarun Rajput |
EPGP-08-129 | Vikas Kalia |
EPGP-08-133 | Vineet Nishant |
Acknowledgement
This Project involved the collection and analysis of the information from various leading e-Portal, magazine and interviews of industry experts.
We would like to express our gratitude to Prof. Joshy Joseph for giving us opportunity to work on this project. This project took us deep inside the topic and helped to understand various concepts, facts related to industry.
We would like to acknowledge the help that we received from IIM Library. Resources available from various websites, including Digital Agencies & online portal like consumerpsychologist.com & onlinelibrary.wiley.com other agencies helped to carry out this project. We thank all of them from the bottom of our heart.
Also we would like to thank all the people related to this project and IIM Kozhikode. Without their help this would not have been possible.
Contents
Introduction
The Indian Cosmetic Market
Research Objective [pic 2][pic 3][pic 4][pic 5]
Research Hypothesis
Research Methodology
Sample size and Population
Instrument
Questionnaire Preparation and Monitoring responses:
Research Questionnaire
Survey Data Results
Survey Response Analysis
...