Organizational Fit Into Entrepreneurship and Social Change

Organizational fit into entrepreneurship and social change

ITC has a agricultural business in several ways and has some critical agri-value chains-

Food & Tobacco business: stable & assured production of finest quality of agri-products. Eg- biscuits, noodles, pasta, wheat flour, candies, etc. Major sourcing for food are potato, wheat and milk and for commodities are coffee, maize and tobacco.

Paper, Paperboards & Packaging business: assured supply of pulpwood from sustainable sources. Major sourcing of crop produce from pupl wood species- eucalyptus, subabul, casuarina & bamboo.

Foods & Diary business: competitive base for quality milk

From point of view of business relevance, ITC has high stakes in Indian Agriculture. ITC has a direct engagement with nearly 2 hundred thousand farmers thru crop development on more than 3 hundred thousand hectares. The estimated number of farmer connect through ITC eChoupals is more than 4 million. These farmers operate in moisture stressed areas: Agriculture is mainly rain-fed in these areas making crop production unstable. Depletion of bio-mass leads to aggravating top-soil losses & surface run-off. High soil erosion has negative implications for fertility & productivity of land.

Effects of ITC e-Choupal

ITC Limited has provided computers and Internet access in rural areas across several agricultural regions of the country, where the farmers can directly negotiate the sale of their produce with ITC Limited. Online access enables farmers to obtain information on mandi prices, and good farming practices, and to place orders for agricultural inputs like seeds and fertilizers. This helps farmers improve the quality of their products, and helps in obtaining a better price.

Each ITC Limited kiosk with Internet access is run by