Pepsi Corporation Case

The Pepsi Corporation believe imitative comes in many forms, they also believe that the impact on costs would be favorable, many donations are a deduction at tax time and by spreading it out over 12 month the impact will be greater with less impact on cost. Additionally the author believe that the real impact will come from increased business. Most people when they see large corporation doing something good to help people in the world, feel more incline to do business with that company. The employees feel a greater sense of pride working for a company that gives back. When employees feel good working for a company then the company benefits and production and quality will increase. This can have a direct influence on sales. Initiative Impact Sales In the annual report PepsiCo stated "it's not about growing a business for the next quarter or next year. It's about growing a business profitably for the long-term (2008).

" By undertaking these strategic initiatives PepsiCo is seeking to achieve long term sustained sales that focus creating on a customer for life. The human sustainability initiative will be successful based on historical returns, "as new products consistently deliver 15% to 20% of total growth. In 2006 alone, the North American Strategic Initiative Paper businesses introduced new products that totaled greater than $1 billion in retail sales (2008)."

The environment sustainability initiative will positively affect sales by showing PepsiCo is a dedicated "green" company that is focused on replenishing the resources that are used not only on the planet but also in the communities that are served. Lastly sales will be influenced through the PepsiCo's talent sustainability. The talent 5 sustainability has allowed PepsiCo to seamlessly transition between the CEO and other senior executives from a group of "in-house" candidates. This seamless transition earned PepsiCo the "smoothest