Spectrum Case

Background:

Spectrum Brands Inc. is a global company, its success depends of the company’s ability to adopt and creat competitive postion in the marketplace. The company in the last few years had made a number of acquistions. As a resut of the amount of acquistions, the company has gradually become ond the leading suppliers of consumer batteries, lawn and garden products, shaving a grooming products for men and women and even pet supplies.

Objectives

Objectives of the company reflect in the need for a different ways to manage the sales force team due to the new acquisitions. There is needs and an area of opperunity growth when it comes to diversification and expansion of product brand portfolio. This means that the sales and marketing strategy remains relvant and very critical to the company in order to reach their expansions nad diversification goals. Due to the changes and acuisitions Spectrum has made company objectives;

1. To create consitancy and momentum in the businesses growth for the companys individual brands.

2. Create new, enhance existing, and mantaing a high quality of customer service for all customers regaurdless of account size, and product.

3. To ensure we are making appropriate moves to eliminate any loopholes in the sales and marketing strategy .

4. To create an effective and efficient national sales force team that capitalizez on the synergies across the various business.

5. To create and establish a merged sales team to cut expenses and reduce cost amongst the company while providing opportunities for the salesforce to create large portfolio customers by being able to cross sell our different products.