Strategic Audit of Egtptair Airline

Current situation

Is the flag carrier airline of Egypt. Is based at Cairo international airport, founded June 7 , 1932 .

Member of Star Alliance , having joined on 11 July 2008. It is the first airline from Arab country to join .

It’s fleet size is 78.

Destination : 78 in the Middle East , Europe , Africa , Asia and the America’s .

It is trying to open new destination all over the world to cope up with the clients requirements .Also is trying to save its place as a member in Star Alliance . It aims to cope up with other competitor .

Current performance

It’s main hub , operating scheduled passengers and freight services to more than 75 destination in the Middle East , Europe , Asia , Africa and the America’s .

After the disruption caused by the revolution of 2011 , it has suffered considerable losses , it lost as estimated 1.3 billion Egyptian pounds over the 2012 / 2013 fiscal , mainly due to an increase in fuel prices , the devaluation of the Egyptian Currency and continuous strikes within the company losses for 2011 /12 were apparently around double the 2012 / 13 figures.

To face that loss it increases the tickets prices and reduced many other unnecessary expenses.

Strategic posture

*Vision

It aims to be a leading airline among other competitors , improve its fleet to cope up with modern technology and customers need.

Hire well trained employee whom will help achieving its goals .

To cover the loss after 2011 revolution .

*Mission

To provide