Tame Elephant

Why the elephant does not break the weak rope that holds his leg? It lies in making the elephant "believe" that he "cannot" break the string. This conditioning begins from young. When the elephant is a baby and still too weak to walk or even stand properly, they tie his leg to the stake in the ground. Sure enough when the baby elephant tries to run to its mother, it would not able to break the chains that bind it. When it attempts to run, the chain will catch its leg and it will fall onto the ground. After expriencing all the pain from falling again and again, one day the elephant will not bother to pull the chain any more. The moment this happens, the keepers know that the elephant has been condiitoned to be trapped for the rest of its life.

No media product serving holistic content needs for the youth. MTV and Channel V are largely perceived as music channels. Utv bindaas is semi entertainment, there is no media product currently serving this age group is focusing on Youth beyond the metros. This despite the fact that almost 55% of advertisers in the youth space have this profile as their main market. There is also no clearly defined “Youth Genre” in the Indian Television market. Most of current programming is skewed towards entertainment and not infotainment, skill development etc. Absence of crowd-sourced and user generated content.

OVERALL TV SPENT TV ad volumes have seen growth of 29%, High advertising share of 'food & beverages' sector on TV , 'Toilet soaps' was the top category on TV during, Telecom services occupies 4th position with the 5% share, Bharti Airtel spend around Rs 170 Cr as Advertising Budget. Major share goes to TV around 55% rest divided among the other mediums like Print. Digital & Outdoor Airtel conducts various sponsored events like airtel Champions League Twenty20 which adds up to their Brand Image.

Vodafone spends around