Tennis Case

Prince sports have been the prominent producer of sports tennis equipment including equipment for tennis, squash, badminton, racquetball, platform, and paddle tennis. The company has proven its capabilities of being a lead trendsetter in tennis. They have done this by inventing the first oversized racquet, the first long body racquet, the double bridge (the world's first and only technology to dampen both string and racquet vibration), develops triple threat tech to increase the sweet spot, and first to invent tennis footwear that prevents toe jamming. It has accomplished to keep the leading role in equipment and sportswear since 1970. This has been maintained through the fast growth in tennis, promotion strategies, and the continuous invention on improving the equipment to support tennis.

Currently they are relying heavily on Social Marketing. This has helped maintained the success for Prince Sports. Prince Sports understands social media is the future of technology. Social Marketing is critically in advertising products and new merchandise being develop for the public. This is only a piece of their Marketing Strategy. Prince Sports has used popular social networks such as Twitter and Facebook as well as international networks to capture, in particular, the younger generation.

Prince Sports have used sports figures to Market their products such Jennifer Capriati. Jennifer Capriati wins her 3rd Grand Slam title at the 2002 Australian Open with the Prince Triple Threat Rebel racquet. (Prince Tennis. (n.d.). Retrieved from http://www.princetennis.com). Sports figures for the company will mention the company’s name, or use equipment in particular the tennis racket while presenting themselves in the media, such as television or advertisements.

In order to stay ahead in technology, they need to understand the needs of the players. Every player wants the same the same thing: to play better. But they don’t all have the same skills, or the same ability to swing a racquet fast (Kerin, Hartley, & Rudelius (n.d.). Marketing 11E.). They segmented the Market into three main segments: Performance, Recreational, and Junior. This segmentation helped them focus in three types of players. Prince’s understands they would not be able to satisfy needs in one racquet, they would need to design racquets that fit each market segment. This approach resulted in positive results for the company. They introduced a racquet with faster racquet speed and an increased sweet spot. In the 21st century trends have helped Prince create new designs in the company’s products with the introduction of the Lightning XX is the world's first single-string hybrid engineered with polyester Powerfoil in a traditional nylon Re-engineered from the ground up, Prince T22 footwear delivers durability and comfort in a lighter, more breathable T Series model, and to keep ahead of a rapidly evolving sport, Prince EXO3 delivers a revolutionary