Controversial Television Advertising: Regulation Can Help

Controversial Television Advertising: regulation can help

Controversial Television Advertising may be geared at attracting the more influential and younger crowds in society today. There may be growing proof that alcohol advertisers use unique appeals to get to youthful audiences (Jacobson, Atkins, and Hacker, 1983; Neuendorf, 1987). These publicity companies ought to be thinking about the content and substance they endorse to advertise on television. They sought to consider all age groups and not just their intended age groups. Adam Smith, says in his Theory of Moral Sentiment that, "Man should regard himself, not as detached or separated, but rather as a world citizen, a component of the vast nature commonwealth and to the community’s great interest. He should at all times have the will to sacrifice his own little interest”. These words ought to ring loud and clear in the alcohol marketing professionals ears. Nevertheless, it gives the impression that their longing to increase their wealth exceeds any moral responsibility thoughts to children. This may be evident in the Phillip Morris quote from a marketing report that, “The capacity to attract new smokers and build them up into a young adult franchise may be vital to brand improvement.” Advertising and the explosion of high-tech media today needs regulations to maintain the products in suitable places to reduce the influence of alcohol on children.

The Substance-Abuse and Mental-Health Service Administration recently conducted a study that concluded approximately one quarter of the entire American students, habitually smoke tobacco by the twelfth grade, whereas three quarters of them have consumed alcohol or small sips of alcohol (Cohen, 2005). This ongoing epidemic of underage consumption of these two potentially deadly substances continues as prominent as ever in the youth today.

The current argument is that the aforementioned problem unswervingly correlates to alcohol advertisements intended to appeal the youth. Whereas it may be true that there may be a considerable amount of legislation that are passed to try and prevent advertising of alcohol to the most vulnerable patrons of the state, the question may be whether our government and these companies are honestly doing their best in terms of preventing the use of alcohol amongst the youth. Alcohol companies deliberately continue to market their products to the youth, regardless of the moral and legal guidelines put in place.

To understand our position in advertising and marketing alcohol, foremost we must recognize the history of its routes in America and various restrictions set up to curb it. Alcohol advertising all across the world has had a boatful history and it has been around from inception of our nation. Several alcohol advertisements in earlier years may be traced back to 1529 in the republic of China (Jernigan and Wedeking, 2008). As the entertainment evolves,