Strategic Business Plan

Strategic Business Plan

Reggnia Gilchrist

Argosy University

Table of Content

1.0 Executive Summary

2.0 Part I: Global Economy / Factors Affecting Global Economy

2.1 Motivations / Risks

2.2 Competitive Advantage in Global Markets

2.3 Entry Strategies for Global Expansion

2.4 Internet Approach / Strategy

3.0 Part II: Corporate Leadership

3.1 Direction Setting 

3.2 Organizational Design 

3.3 Organizational Culture 

3.4 Leadership Traits 

3.5 Ethical Organization Characteristics 

3.6 Learning Organization Characteristics 

4.0 Part III: Strategic Plan Summary 

4.1 Conclusions

4.2 Recommendations 

4.3 Implementation

4.4 Risks 

5.0 Part IV: Self Reflection Summary 

6.0 References

1.0 Executive Summary

This paper is a strategic plan report for Harley-Davidson Company to the executive board. It has been able to discuss the factors affecting the global economy, which include motivation for expansion and risks in expansion. It looks at the competitive advantage of global market, entry strategies for global expansion and the internet approach for the company. It also focuses on cooperate leadership such as direction setting, organizational culture and leadership traits. In addition, it looks at the necessary recommendations and implementation strategy. It also entails a self-reflection summary on what has been learnt in class and throughout the courses.

2.0 Part I: Global Economy / Factors Affecting Global Economy

2.1 Motivations / Risks

It is essential for Harley-Davidson to focus on motivation for expansion and the risks involved in expansion. The company has to become motivated in its operation in order to expand into other markets locally and internationally. The company should become motivated to expand in order to increase sales and boost revenues. Motivation for expansion is one of the important aspects of the company since it would lead to growth and increase in market share (Burrow, 2008). It is important to acknowledge that there are risks, which are involved when the company decides to expand. These may include intense competition, poor forecast in market sales and other threats such as political or social threats. However, the company should expand since the benefits of the expansion may outweigh the risks involved in expansion.