The Motivation Process

The Motivation Process

The ability to motivate customers is one of the greatest challenges for our new extension service of Ambiance, which is to keep valued customer a top priority for the desired end state (Goal) to succeed over the long term. Although services play a significant role to drive customers to try new spa service, the exclusivity and innovation of the services are considered the most important of the motivating factors and this is a positive reinforcement. These elements enhance our ability to improve our customer service by creating a sense of belonging (sensory stimuli), which will result in long-term customer satisfaction. Focusing on the customer behavior to promote the Ambiance experience of relaxation incorporates with the health and joyfulness elements, which offer the perfect “escape” services providing the desired benefits of reducing their tension (one of the elements of the drive theory). These incentives will help us to provide our customers with their expected desires, which is known as expectancy Theory.

For example: Ambiance attempt to create incentives to encourage repeat customer such as discounts, loyalty program, and membership that are necessary to attract customer, especially appealing to the new customer and extending to friends and family, to achieve the desirable outcomes.

Interactive Communication

Ambiance attempts to create consistent and effective communication base on the uses and gratification to emphasize mass media. It maintains the existing customers interactivity relationships in accordance with the unique experiences to satisfy customers’ specific need. Ambiance also adopts the customer co-creation that highly recommends customer involvement with the marketing campaigns. If Ambiance can be able to create a buzz in such circle, it will help build source credibility to create exposure, awareness and motivation to share an