Master Case

Economics, operations magements, case study shipper manufactuirng company

The relevant link must include a prioritization of issues, for

eg

- It is important to identify the case as one of operations strategy and

Wallace proposed linking the Ansoff matrix and the matrix

Hayes and Wheelwright (product processing).

- At the other end, is not relevant to provide for mass production of the

balloons and choose a "lay-out" accordingly.

Recently, Wallace and his staff reviewed the business strategy in the manufacturing division. After revision, it became obvious that the marketing, engineering, and manufacturing strategies should be updated. The shipper Company has diversified into three separate divisions now, being the Electrical Products Division, the Materials Division and the Advanced Products Division. EPD produced a variety of circuit boards and other electrical products for mass

There will be a heavy emphasis on marketing strategies that will require extensive market research, market development and sales distribution systems. The company will need to concentrate heavily on planning and they must have the patience to focus on their strategies to see them through for future success. APD plans to gradually add higher volume products for multiple customers. By doing this, changes will be needed in manufacturing to be able to compete in the new setting. The purpose of this case is to see the changes in manufacturing

One objective that should be taken into account when dealing with quality is the reducing of flaws and maintaining high product standards. Physical inspections should be conducted consistently to insure high product standards. Customers