Survey on Environment

3. You are one of the partners in a corporate communication consultancy. You are given the task to revamp the website of TAPMI. Observe the organization of the website and work on the project of coming up with a better display considering that TAPMI needs the publicity. Present the project work and your solution to the management.

Write a memo of transmittal to the concerned authority.

Sanandan

Tapmi’s weakness--→Branding

Hence We need a proper Website to showcase our strengths in a manner that will attract masses and make our assets look even better.

We are asked to write a memo of transmittal. A transmittal is of two types, namely, letter and memo. This transmittal is formatted as a memo when the report is to be prepared internally. If the report is to be prepared from an outside firm, the transmittal would be in the form of a letter.

Coming to our topic….As one of the partners in a corporate communication consultancy, we are given the task to revamp the TAPMI website. We have to study the organization of the website and come up with an updated display to support the publicity and branding of TAPMI. For this we needed suggestions from the student fraternity and the best way to do , is conduct a survey, collect opinions from students who use the website.

The survey and the relevance of the questionnaire will be explained by Neethu.

Following this, we will be going into the memo which will be taken up by Prateek and Anuj.

Finally, Nehreer will conclude with the  final recommendations , which we believe , if implemented can make the website worth appreciable.  

http://web.ics.purdue.edu/~pbawa/421/Memo%20of%20Transmittal%201.htm

http://people.umass.edu/~pwtc/ipw/handouts/transmittal_letters_handout2014.pdf

http://www.servicealberta.ca/foip/documents/form_transmittal_memorandum.pdf

http://wps.prenhall.com/wps/media/objects/2643/2706981/17ltr3.pdf

Neethu

The survey that we had taken consisted of questions asking the following:

• Whether the site is attractive
• Whether the site is user friendly
• Whether there is anything that needs to be removed
• Whether there is anything that needs to be added
• Ratings for attractiveness, user friendliness, informativeness, content, etc.

We have asked about the most important aspect that one would consider for an academic institute’s website: look and design, content, user engagement, or events and updates

We have suggested some things that could be added such as:

Online real time help; preference filter, user engagemnt

Which social media link should be available on the website

If there is too much information on the website – overcrowding