Bunnings Marketing Initiatives

...........................................................................................................................

Bunnings marketing initiatives have been implemented to achieve a successful growth margin, these have been done by:

• A common theme throughout the Bunnings warehouse campaign is the key concept of ‘lowest prices are just the beginning’, which conveys the idea of them having the cheapest prices out of any other hardware store.

• Their iconic logo of the hammer under the catch phrase describes what types of products they sell and what services they provide. The branding logo establishes a broad analysis of the fact that seeing the hammer can indicate that people know that it is incorporated with Bunnings, providing customer association.

• Their TV ads include current employees of Bunnings, this relates to people who watch the advertisement on a personal level in order to create rapport with their customers. They use tactics such as people having trouble building something and portray the idea that the employees could solve their problems.

• Another marketing initiative they use is through promotion as they hold sausage sizzles and also have D.I.Y workshops for customs to gain further experience to not only provide customers with products but also other services .

• Through sponsoring the 'Renovators’’ , viewers that associate the television program with Bunnings merge their initiatives with what they see on the program e.g. if a viewer was to renovate their house they are aware of what products they can use and what they can purchase from Bunnings warehouse .

• Bunnings warehouse also provides a schools sustainability program at every store which involves visits and activities with local primary schools. This is a form of promotion as it links Bunnings warehouse to helpful education therefore producing a positive image for the company

• Promotion is also evident through “Green Up Clean Up” and “Firestarter”, both environmental groups sponsored by Bunnings Warehouse. This creates the knowledge that Bunnings is an environmentally aware company and those