Business Report Case

It is important that attention be focused on a strategic appraisal of the company as opposed to providing lots of interesting facts over what interests you or what you find on the internet. It is important that attention be focused on a strategic appraisal of the company as opposed to providing lots of interesting facts over what interests you or what you find on the internet. Assessment will focus on students’ abilities in applying strategic models and frameworks in a coherent manner that enables them to develop a clear strategic view of the strategic position being studied. You do not need to reference any academic sources in this element of the assessment, but you should reference sources of company or market information. Please note that is an exception and not the normal practice in assignments. Assessment criteria are detailed below.

Submission will follow the conventions normally expected of a business report. There must be no evidence of plagiarism, and the paper must clearly identify incorporated material from outside sources. The use of the Harvard style referencing is a requirement, as is word processing and the printing on white paper in black ink. It is suggested at the font is Times New Roman size 12. To retain anonymity the student(s) reference number(s) is to be on the top of each page, and each page is to be numbered on the bottom.

Guidelines for completion:

1. Report format. Because the assignment is a report students will be expected to use headings

2. The overall word count is 3,000 words +/- 10% inclusive of appendices, words in diagrams, tables and figures. This will be strictly applied.

3. Where you quote directly or take ideas from something you have read you must reference these correctly using the Harvard referencing system, not numbered footnotes.

4. Assignments