Colonialism and It's Impact on the Kashmir Conflict

Impact on Consumer

I. Internal Influences

Perception

Consumer behavior is affected by the manner in which they perceive the product. This perception is affected by the senses (sight, sound, smell, etc…). There are several sensory factors affecting the purchase of an iPhone. Consumers were quick to embrace the phones large, sharp and colorful touch screen coupled with an elegant icon-based interface. The wheel below the screen is innovative; it has a wide screen and is simple in design and product features making it a very user-friendly product. The material of the product is also smooth to touch and of high quality.

“Market research firm Strategy Analytics found in a probe of consumer perceptions of the iPhone experience that an overwhelming 90 percent of panel respondents gave the iPhone higher marks than their own handset. In addition, the firm reported that more than 40 percent of respondents rated the iPhone much better across key functional categories including music player, Web browsing, voicemail, and phone call management.”

Attitude

Attitudes are more likely to influence behavior when involvement is high in the purchasing process, causing the consumer to think extensively about the product. Utilitarianism is paramount in defining the iPhone. It’s utility leads to a reward and punishment relationship within the consumer experience.

The reward for the consumer would be to listen to music, storage of a huge amount of music, connectivity, convenience, group affiliation and positive self-image. Punishments would include a high degree of discomfort for the client. Ultimately the decision involves a high level of cognition, which transforms to belief and motivations to buy the iPhone

Motivation

What