Factors Affecting Customer Retention in McDonald’s in Singapore
Autor: Trang Thảo • October 19, 2015 • Essay • 555 Words (3 Pages) • 1,288 Views
Titles : Factors affecting customer retention in Mc donald’s in Singapore.
- Research topic :
The aim of the research topic is to analyze how dietary needs of customers, what customers want and how to please them in the fast food sector. This study also indicates why customers return to the same restaurant, while they can choose numerous other stores. What did affect their decisions is one of the studies (Johnson and Champaner, 2004). In the area restaurants is very tough competition from rivals in order to achieve the benefits because of differentiation (Lowenstein, 1995). How Mc Donald’s satisfies their customers and they become loyal customers of Mc Donald’s.
- Brief literature review
The food industry is very competitive so that customers' needs have become difficult because they have the knowledge and information they have about the different trends in the restaurant industry that causes increasing the importance of effective marketing strategies to get the competitive advantage to understand the wants and needs of customers(Bateson and Hoffman, 1999).. Many fast food restaurants are noted in the study, evaluation and implementation of marketing strategy with the objective of increasing the maximum market share of customers and improve customer retention in the analysis of the beneficial effects How monetary performance for the organization. Customer satisfaction, satisfaction, service quality, excellence and maintained as a global problem that affects all organizations. (Lasser& Winsor, 2000). Researchers have recognized customer satisfaction, service quality and loyalty are important because they are responsible to determine customer satisfaction, and they must know the importance of eating that have put restaurant functions compete in the current market and the future.( Kaplan & Norton, 2001). Customer satisfaction and customer retention are elementary factors when business and marketing strategies are put together in an organization (Reece, 1999).
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