Analysis the Key Factors That Influences Customer’s Attitude Toward the Supermarket

Topic: Analysis the key factors that influences customer’s attitude toward the supermarket.

Keywords: Store loyalty, Brand loyalty, Shopping trip, consumers attitude

Paper type: term paper.

Introduction:

Super Store is a new concept in Bangladesh. The Chain Superstores are now a growing phenomenon in city area. As the customers are increasingly becoming more aware of the conveniences and their own lifestyles, they are in many cases preferring to go to a Chain Superstore for their everyday shopping rather than to small departmental stores around. So, the customer satisfaction is important for growth of this sector. Customer satisfaction is a simple term stated as the level of shopping experience in a super store where the customer’s expected service level is met with the actual service provided by the retailer. Customer service is a series of activities designed to increase the level of satisfaction which means the product or service has met the customer expectation.

The customers of superstores are mainly higher income group people. So, they want the satisfactory level of products and services rather than traditional shopping places. The customers also want to minimize their time and hazards for shopping which causes the shopping in superstores also. The management and owners of the superstores have to consider the influencing factors of customer satisfaction to hold the market growth

Organized retail is booming and creating huge opportunity for enterprises. Retailers though sell other companies’ products work out their own marketing strategies fixing their own target market towards providing customer satisfaction separately. Retail stores irrespective of product line and relative prices emerge in all shape and sizes, such as Specialty stores, Department stores, Supermarkets, Superstore, Convenience stores, Discount stores and Off price stores. With the aggressive growth plans of super center competition and a fragmented state of the grocery stores are being faced with new challenges (Mc Taggart, 2004). In this perspective, McKinsey suggested considerable factors for retail business are range, price, expertise, convenience and experience. Out of the factors, price has comparatively much importance in any business strategy in the dynamic business environment. Moreover, today’s retailing revolutionizing through online influence investors and entrepreneur to revamp accordingly to be effective with understanding the customer behavior. It is also worth mentioning that price element and the factors related to dramatize revolution should keep in mind to the retailers or service providers (Rahul, 2007; Nagle and Holden, 2002). Customer satisfaction foot-print is routed with customer expectations and the actual service experience. The degree of satisfaction equates through their nature and crossing tendencies. Marketing scientists prove that satisfying and keeping current customers is more profitable than having to win new ones. Undoubtedly, this is the key factor to focus and to success for any retail store or business.