Factors Influencing Share Buying Among Retailer Investment in Malaysia

Factors influencing share buying among retailer investment in Malaysia

                  By Yang Xingyi

                    Scm-024082

Table of content

Abstract

Chapter 1 Introduction

1.1 Research Background

1.2 Problem Statement

1.3 Research Question

1.4 Research Objectives

1.5 Significance of Study

1.6 Scope of Study

1.7 Dissertation Outline

Chapter 2 Literature Review

2.1 Introduction

2.2 Defining topic

2.3Elements

2.3.1 Mental condition

2.3.2 Gender

2.3.3 Interest rate

2.3.4 Exchange rate

2.3.5 Political factors

2.3.6 Performance of company

2.4 Theories

2.5 Proposed framework

Chapter 3 Research Methodology

3.1 Introduction

3.2 Research Hypotheses

3.3 Research Equation

3.4 Operational Definition

3.5 Measurement

3.6 Data Collection

3.7 Data Analysis

4.0 Reference

Abstract

This study focused on the factors influencing share buying among retailers investment in Malaysia.As we all know,as the stock market getting mature,there are increasing numbers of people buy shares to make money. The study employed a descriptive survey design. The target population was two hundred retailers. There are three parts of the report.The first part is introduction of research including the issues ,the purpose of the research.Besides.,it includes the questions related to the report as well as the impact if the issue is not be solved. The second part is about the factors influencing share buying among retailers.Many review literature will be given to support the ideas.The third part is about hypotheses,research equation,questions in the questionnaire,population,sampling,the way to pass the questionnaire and some definition of data screening, data testing,goodness of measure and so on.

Chapter 1  Introduction

1.1 Research Background

Great majority of western countries in the world, especially developed countries, through issuing shares to establish Ltd corporation such as industrial, agricultural, transportation, finance and insurance enterprises.And many investors buy their shares to make money.Behavioral finance is defined by Shefrin, (2000) as "a fast-growing field, as the psychological impact on the behavior of financial professionals processing".Individual investment behavior involves about his or her own account (Nofsinger and Richard, 2002) to buy a small amount of stock options.Share buying Investment are made by investors and investment manager. Investors invest analysis by using fundamental analysis, technical analysis and judgment and share buying is often through decision support tools. According to the utility theory of retailer investors choose to increase their expected rate of return in the calculation,and they expect to reduce risk and loss at the same time.Whether technology, nor fundamental analysis will enable investors to achieve returns greater than can be held by a randomly selected individual stock portfolios of risk (Dr. Malkiel, 2003).