Impression Management by Celebrities

The third social group that engages in impression management is the group consisting of artistes or celebrities. In our research, we found that the reason celebrities engage in impression management is to maintain a healthy public image and that in turns maintain their rate of income.

Maintaining a healthy public image is important when being a celebrity, it is no question that celebrities are in a different social group compared to us, because of this, we tend to give them more respect and admiration by, some even take it so far as to make these individuals their role model. It is no doubt that having a role model is one way of setting a life goal, but care must be taken in choosing the right person to follow.

In maintaining a healthy public image, they also made sure that they receive business proposals from big companies interested in hiring them for advertising purposes. If a good image is not maintained, companies will be afraid that the bad name of the individual will spread to their company and affect the sales of their products or services.

Celebrities manage their impression my using 3 methods. Ingratiation, Self-promotion, Dramaturgical Discipline. Ingratiation is the process of influencing another's perception of our attractiveness. Celebrities do it through make up, wearing provocative clothes, and making sure they portray a healthy look. This gives a fake image towards the public on the attractiveness of the celebrity.

There are some people however that do not respect the celebrities, backstage and like to invade it. They are the paparazzi. These people follow celebrities 24/7 and jump at any small or big flaws or accidents done by the celebrities. They produce scandals that threaten the good image produced by the artist. Besides the paparazzi, there are some people that hack into the celebrities personal computer and post anything scandalous that they can find on the internet.

Self-promotion