Kettle Supply Chain Management

Product Should talk about range, depth of lines, NPD if applicable

Ikettle is a smart home electric kettle. It is characterized by the mobile phones, and other electronic devices and kettle are connected by using a smarter app so that people can remotely control the temperature, time, water and so on.

Moreover, kettle has innovative streamline design and stainless steel materials, convenient and practical. It is by innovation and improvement of the general electric kettle after products. Ikettle creates new value for customers, adds more functions and features to improve the specificity of the product, making the product more competitive in the market. Ikettle not just meet customer drink, brewed tea, coffee, and other basic needs, it brings more customers a new experience.

To meet different customer desires, the smarter company developed a series of strategies to increase the depth and breadth of product line, mainly by two methods: line filling and line stretching. For line filling, the company carried out the reform and innovation, made Ikettle second generation based on the existing first generation kettle. Furthermore, the Smater company also launched a coffee product as an extra to get more benefits and meet customer needs. The company also made a different product introduction, stressed the functional differences between the products to avoid product cannibalization and customer confusion. For line stretching, the company expanded its ordinary household electric kettle range, improve the function of the pot to make a new product. Price and quality of the products have been improved by the original. It is an upward, like Toyota launched Lexus, is a more advanced luxury product. Based on the various functions kettle, it belongs to specialty products. Customer to choose this product is innovative, and convenience and customers have a strong sense of love and loyalty for this product brand. This will enhance the company's position in the market smarter.