Sony Strategic Management
Autor: calvinvalentine • June 8, 2016 • Case Study • 9,533 Words (39 Pages) • 826 Views
TABLE OF CONTENTS
1 SITUATION ANALYSIS
1.1 Geographic
1.2 Demographic
1.3 Brand Awareness
1.4 Psychological Behaviour
2 MARKET NEEDS
3 MARKET TRENDS
4 MARKET GROWTH
5 SWOT ANALYSIS
5.1 Strengths
5.2 Weaknesses
5.3 Opportunities
5.4 Threats
6 COMPARISON BETWEEN SONY XPERIA Z3 WITH COMPETITORS
6.1 Product
6.2 Price
6.3 Place
6.4 Promotion
7 MARKET SURVEY AND FINDINGS
7.1 Product Concern
7.2 Pricing Concern
7.3 Place Concern
7.4 Promotion Concern
8 CONCLUSION AND RECOMMENDATIONS
9 REFERENCE
10 APPENDIXES
TABLE OF FIGURES
Figure 1: Target Market's Geographical Locations
Figure 2: Percentage of Age Group for Each Location
Figure 3: Overall Percentage for Race
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