Sony Strategic Management

TABLE OF CONTENTS

1        SITUATION ANALYSIS        

1.1        Geographic        

1.2        Demographic        

1.3        Brand Awareness        

1.4        Psychological Behaviour        

2        MARKET NEEDS        

3        MARKET TRENDS        

4        MARKET GROWTH        

5        SWOT ANALYSIS        

5.1        Strengths        

5.2        Weaknesses        

5.3        Opportunities        

5.4        Threats        

6        COMPARISON BETWEEN SONY XPERIA Z3 WITH COMPETITORS        

6.1        Product        

6.2        Price        

6.3        Place        

6.4        Promotion        

7        MARKET SURVEY AND FINDINGS        

7.1        Product Concern        

7.2        Pricing Concern        

7.3        Place Concern        

7.4        Promotion Concern        

8        CONCLUSION AND RECOMMENDATIONS        

9        REFERENCE        

10        APPENDIXES        

TABLE OF FIGURES

Figure 1: Target Market's Geographical Locations        

Figure 2: Percentage of Age Group for Each Location        

Figure 3: Overall Percentage for Race