The Process of Conceptualizing

1. The process of conceptualizing and then deliver the final product or service around the world in the hope of reaching the international marketing community. Global marketing should have the ability to push the company to the next level, if they do it right. Different strategies implemented by the region's marketing company. For example, in Marrybrown menu vary depending on the location of the restaurant. The company focuses on the marketing of goods popular in the country. Global marketing is particularly important for companies that provide products or services that have a universal demand such as car and food.

Perhaps the most obvious reason for competing in the international market is getting access to new customers. While the United States enjoy the world's largest economy, it accounts for only about 5 percent of the world population. Sell goods and services to 95 percent more people on this planet can be very attractive, especially for industrial companies in their saturated home markets.

Many companies compete in international markets hoping to get a cost advantage. If a firm can increase its sales volume by entering a new country, for example, it can achieve economies of scale to lower the cost of production. Going international also has implications for dealing with suppliers. Growth overseas expansion creates leads many businesses to buy supplies in larger quantities. This can provide a firm with a strong leverage when negotiating prices with the usual suppliers. A that warns "do not put all your eggs in one basket." Used in business, this statement shows that it is dangerous for a firm operating in only one country. Business risk refers to the potential that surgery may fail. If the firm is entirely dependent on the state, the negative events in the country that can damage the firm. Just as an egg spread into different baskets to reduce the chance that all the eggs would break, business risk is reduced when the firm is involved in a number of countries.