Understanding and Evaluating Mass Communication Theory

Understanding and Evaluating Mass Communication Theory

The variety in the mass communication theories has slowly grown in the past ten years. In human literature and social sciences, the media philosophy has secured a place of more significant idea. This essay escorts the reader to this new kind of thoughts and ideas. That is why it comprises of the scientific procedures and the four significant kinds of theories for communication and the axiology, ontology and epistemology.

Certain studies have been included in this essay that is considered irrational by some recent studies. Few studies are reconsidered and they are huge; they try to depict the entire media and its importance in the society. These major theories explain all the characteristics of the provided phenomenon. They are always part of a specific discipline or demesne of knowledge like history, sociology and economics.

When an organization endorses an expertise as a center of communication with a large audience, the involvement of mass communication is very obvious. The experts at the New York Times, a firm, use printing media and the newspaper to approach the huge amount of audiences. The filmmakers, script writers and the other team members of the Channel cartoon network utilize many technologies like audio and video techniques, television, satellites and other such things to communicate with the viewers. The movies being released are updated for the viewers by the Warner Brothers in the magazines or journals (Baran and Davis 20).

Another important thing that will be discussed in the essay was already changed, and is useless to talk about. But we should know that how various technologies and methods are used by the people for communication. We should realize one thing and chose an effective strategy for communication i.e. the arbitrated communication that is present in the range that holds relational and the traditions of mass