Areas of Consideration

Areas of Consideration

• Competition

It is very important for the Google to consider the wide competition it experiences. Although Google has already established its name, competitors are growing in the industry. The current position of Google is not an assurance for a long-term stability in the industry due to the factors that might affect the company’s scope.

• Maintaining Privacy of the Users

Google has faced different cases regarding the privacy of the users. This might affect the trust and loyalty the users are giving to Google. One of the issues is tracking the users wherein some said this violates the right to privacy. This kind of issue should be addressed more by the Google especially with the type of industry it entered. One of the related sub-issue is the hacking attack. Google should consider how it would maintain its users’ privacy.

• Growth of the Company

It is very visible that Google is one of the fast-growing companies in the industry. Its high stock price shows that the company plays a big part in the industry it entered into. With the different ventures taken by the Google, their concentration might be affected which may affect the company on controlling its focus. This area should be considered for the company to retain the market position in the marketplace.

SWOT ANALYSIS

STRENGTHS

• Financial Stability

• Product Integration

• Wide access of internet OPPORTUNITIES

• Fast growing numbers of internet users

WEAKNESSES

• Litigation THREAT

• Government Policy (Laws)